If a significant modification of the elements

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How soon this might happen may be sooner than you think. Google has Google does not show you search query data for Smart Shopping activity. Basically don't want you to look at search query data and add negative keywords. According to Google, there is no such thing as a bad search query, only bad bids. This is of course crap and for many search queries the correct bid is a big zero. But that's not how Google sees it. Our recommendation is to keep looking at the Search Query report to add as many relevant negative keywords as possible.

Expansion of all keyword match types. Over the years we have had three keyword match types broad match phrase match and exact match. We also have something called modifier broad which is best described as something like phrase matching but word order doesn't matter. The default keyword match type is always broad which is how Google wants you to use your keywords. With broad match you're just instructing the algorithm rather than specifying the exact terms photo retouching you want your ad to serve on. For years clever advertisers have limited Google's purview by making extensive use of phrase and exact match keywords. On phrase match, your ad will only show for search queries that contain the exact phrase.



Your ad will run if the search query entered exactly matches the keyword. Exact matches aren't actually very precise for a while. Google includes misspellings and minor word variations sometimes not very slight at all Exact match is becoming more and more like broad match Phrase match is no longer a phrase match since 2010. The order of words no longer matters meaning that phrase matching works the way modifiers used to. Phrases can now also be matched. So phrase match is now also more like broad match See the pattern here? Everything is slowly turning into broad match These changes make it critical to review search query data and apply relevant negative keywords when the search query report shows This is a problem when you have limited data. in conclusion.