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commercially sensitive view of your brand. Of course that's not possible. perception, manage messages, and make the best impression possible. Our approach to authenticity must therefore sit somewhere between the real and the artificial. This means first acknowledging the contradictions you are struggling to resolve. All social media is clever and spin , whether there is a strategy or not . I don't just mean marketers or brands. Each of us behaves dishonestly online. Strategy or not, all socialmedia is clever and spin, says kimota. Click to Tweet curated self "What is drama, life with the dull parts cut out" Alfred Hitchcock told the Observer in 1960. The same can be said about social media today.
It allows us to conveniently omit dull or less flattering parts of our lives and keep them private for only our friends and followers to see. A more dramatic, more sensational, more desirable version of us. From the news stories and opinions we share to the Special Database photos we make public, we choose exactly what the world sees of us and what we keep private. Scroll through my feed and see these smart, hard-working, talented, healthy, and highly photogenic people living lives that seem much more interesting and highly successful than mine. It can be very scary to see. As Terry proudly shares his beautifully presented dinner, the obligatory glass of red is just raised in shot, accompanied by a smug "bon appétit," I look down at the beans on toast and a glass of milk. , I get mad at myself for not putting in any more cooking effort. When Angela shares her new personal best time from her morning run with stats uploaded from her Fitbit, she embarrasses herself by walking to her mailbox, her daily fitness routine. Still, you never see the mess in Terry's kitchen, including three failed attempts to raise a soufflé. Nor will Angela's afternoon chocolate binge undo all her efforts.
FYI: Terry and Angela are fictional, but honestly, we all know Terry and Angela. Of course they don't share these other moments with us. Reality will completely spoil the impression they want to create. Just like brands, we all indulge in a little positive PR and reputation boost while hiding the dull, ugly, or socially unacceptable sides of ourselves. Does that mean everyone on social media is a hypocrite Yes, that's right, literally. The word hypocrisy comes from the ancient Greek word for actor, "hypocrite," and comes from a time when all plays were performed using masks to hide the real faces behind the characters. Increasingly used figuratively - to mean that someone wears a figurative mask that contradicts his or her genuine beliefs or actions - the word eventually became more negative in its modern acquired a meaning. kimota says
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發表於 2024-2-3 12:15:01