Landing Page benefits Testimonials

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Inside the Call to Action buttons insert a clear verb:  Sign up, contact us, purchase . Don't use "click here" because users won't understand what to do. You can also surround the Call to Action by adding an  arrow  pointing to it to highlight it even more.  The CTA generally refers to a form found at the bottom of the page, but this depends on how the landing page was designed.  Scarcity – Timed offer (timer or pop up) If you deem it necessary, you could add an element to the page that reflects Cialdini's principle of "scarcity" . Simply put, according to the American psychologist, people buy more when they feel under pressure.

Personally, it's not an approach that I particularly like, but actually adding a countdown timer on the Landing Page that reminds you when an offer expires or a pop up that tells you that other people are looking at the hotel room you want to book, they can be useful in speeding up the conversion process.  Attention , this is a technique that must be used ethically and only if the offer is truly expiring.  Benefits The benefits that your product or service Cambodia Phone Number Data bring must be clear. They must be accompanied, if possible, by an icon that visually makes the meaning of the benefit immediately clear, and by a short and immediate text.   If you are about to create a Landing Page, don't forget to include the testimonials given by your customers who have already purchased.



In fact, references on the web, or the opinions of other people, can be useful in convincing the visitor to take a certain action.  Just think about when you search for a restaurant or hotel on Trip Advisor and let yourself be influenced by the reviews of other users: the same could happen on your landing page too. Then insert the testimonials into the Landing Page via video or text format with a (real!) photograph.  Testimonials are the basis of the “ social proof ” concept explained by Robert Cialdini , which states how people are influenced by what others do. This principle, as with that of scarcity, must also be exploited ethically : publish only sincere and real testimonies.  Contact Form Create a contact form that is as short as possible and with few fields. Users on the web want to perform fast and immediate operations.