Don’t lose conversions because of this

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Simplified Forms While forms can be an important part of landing page design, I won’t go into that in depth because we have another (more helpful) post here. But the rule of thumb is: never ask for more information than you need. Try to keep input fields to fewer than seven. Appreciate the white space. When in doubt, always keep it simple. You can learn what landing page examples your form should include.



Test your copy and calls to action Speaking of keeping it simple, let’s talk about B2B Email List landing  page copy. Whenever you write copy for a designed page, keep the layout in mind. You don’t want your audience to be staring at a wall of text that they need to sort through to get the point. If possible, use bullet points, headings, and subheadings to express your points succinctly. But as always, test your copy. And test your CTAs. Then test some more copies.




Then test the CTA again. You never know what will resonate with your audience until the numbers tell you the truth. You have to trust me, this landing page has been tested against other copy, different forms, and different CTAs. It turns out that competing in AdWords (not just raising your bid) is very attractive. WordStream Landing Page Example 4. Keep the design simple and easy to navigate Have you ever landed on a page and... lost it? This happened to me. I want to buy concert tickets, but all of a sudden, I can't find the "Buy Now" button because there are so many drop-down menus, display ads, and distractions.