A Buyer Persona is a semifictional representation of your ideal customer,

jilhok0006@gmai

One of the best ways to do this is through Content Marketing , around  of BB marketers are already doing it to reach new customers. However, when it comes to globalizing your business, in addition to proper market research and strategy, the translation and localization of marketing materials is a key element of this process that often remains in the background. Dont let translations and confusing messages ruin your expansion strategy! In this post, you will discover the  best practices to successfully adapt your marketing materials in foreign markets. .


Clearly define your audience Youve already dedicated valuable time and resources Bulgaria Phone Number List to creating content aimed at your local audience, so fortunately, the hard part is done, as this content will serve as the basis for expanding into new markets. However, you must rethink the audience for your new markets. The main questions you should ask yourself are Who are the new clients I want to reach? What are your problems and needs? Does my current content meet those problemsneeds or do I need to adapt it? Start by creating Buyer Personas for your target market. created through the use of your database of real customers and informed insights.





To create Buyer Personas, you should focus on Demographics age range, location, gender. Background educational level, income range, marital status, and parental status. Motivations desires, needs and concerns in general and towards your productservice. Solutions How your business will solve its problems or needs. It is possible that your Buyer Personas are the same worldwide, and that your customers are more or less uniform. However, you may find that some markets have a unique want or need that you need to address with your content. Having a clearly defined audience will help you create valuable, personalized and engaging content. .