conversion rate on the landing page

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“Our strategy? We decided to widen the matches within the campaigns as much as possible in order to give the algorithm freedom to explore, before gradually restricting it to only keep what worked best. Audrey, Webmarketing Project Manager A/B Testing Always with a view to optimizing campaigns , the Yumens teams have also set up an almost permanent A/B Testing system in order to systematically test the conclusions and only deploy solutions proven in reality on the account in terms of return on investment. Ergonomics To further improve performance and achieve the target CPL, our experts also capitalized on the synergies between the different expertise of our web marketing agency by launching funnel landing pages .

These internally developed destination pages dedicated to campaigns Korea Phone Number Data allowed us to apply both: ergonomic standards , in particular on the quarantine of the Internet user, the usability of the forms but also the elements of reassurance, thus making it possible to improve the conversion rate of the campaigns but also to have pages allowing us to improve our quality scores and thus strengthen the profitability of campaigns (lower CPC): conversion rate on the landing page vs. the site: 100% Press plan The client also approached GoodBuy media, our media strategy consulting agency , with a view to carrying out a large-scale annual press plan . A completely tailor-made strategic lever, this press plan notably made it possible to: Nurture acquisition thanks to a strong increase in volume and real quality of leads (increase in the final conversion rate).



Nurture awareness and image with the aim of reassurance. What results? Goal achieved ! In February 2020, the client was able to observe: a 132% increase in form volumes compared to February 2019, a 52% reduction in cost per form. The launch of funnel landing pages was also a great success: the conversion rate exploded (+100%), as well as the volume of forms (+60%), all correlated with a drop in Cost per Lead (CPL). ) by 35%. Particularly interesting conclusions which show the value of a personalized and synergistic web marketing strategy according to the sector of each company.