The difficulties and struggles of community

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At present, the commercial operation of domestic mainstream community products such as Bilibili, Xiaohongshu, Zhihu, Douban, etc. still faces its own pressures and challenges, which are inseparable from the genes and value core of community products. How can community products achieve ecological balance, break growth bottlenecks, and find the best fulcrum to leverage revenue?


The difficulties and struggles of community commercialization have been around for Indonesia Phone Number a long time Communities are the slowest and most complex product ecosystem on the current Internet. Domestic mainstream community products are already a bit old: Bilibili is years old, Xiaohongshu is years old, Zhihu is years old, and Douban is years old. In the early years, Zhihu and Douban had similarities. They are all niche vertical and high-threshold community products. Users are keen to write messages in the community and have high loyalty. The user life cycle is particularly long.





But correspondingly, the threshold for creation is extremely high, blocking out many potential users. In order to solve the problem of community generalization, Zhihu has added fictional content modules such as "Zhihu Salt Selection", which covers a larger base of novel people and also offended some elite people who like Q&A. This strategy has helped Zhihu maintain a user level of nearly million DAU. But the corresponding community atmosphere has been diluted.