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When you receive a proposal from a freelancer, if you check the following five things, you can tell whether or not they are an excellent candidate. ・Does it understand your business? ・Can it even make creative suggestions? ・Can it analyze and improve? ・Does it publish achievements and case studies ? ・Does it have good evaluations by third parties such as word of mouth? We will explain the points you should look at when checking. The points introduced here are also explained in detail in the video below. Please also check. Make sure we understand your business Make sure that the person you hire is someone who understands your business from the ground up . If you do not understand your company's business and products, your advertising methods and targets will not be appropriate and you will not be able to achieve the desired effect.
Freelancers who understand your busi Laos Phone Number Data ness from the ground up will specifically: ・Comparing your company's business and products with those of competitors and analyzing their strengths ・After understanding the products and business, analyzing the actual and latent needs of the target of the product ・Target After identifying all the appeal points that can be understood from the customer's needs, we select the appeal method. When interviewing freelancers, make sure they follow the steps above. At the same time, be sure to choose a freelancer who will be sympathetic enough to go through these steps and decide whether listing advertising is really the best method for you. This is an important point when placing advertisements that meet the needs of your target audience.
Check if you can even make creative suggestions Check to see if they can also design creative strategies. Advertising creative refers to all the materials created for advertising. Specifically, the following applies to web advertising: ・Advertisement text (catchphrase) ・Banner image ・Advertisement video The above is the first thing the user sees. Since this is an important part of appealing to users, you must choose a freelancer who can design strategies . In order to tell if they can design a strategy, it is safe to use a freelancer who creates a customer journey map, clarifies the target and the needs of the target, and then proposes creative ideas. By the way, creatives also include LPs created specifically for click destinations for listing ads .
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