Discover how Generative AI contributes to SEO strategy

ariyaeva1234567

Generative Artificial Intelligence – or Generative AI – has proven to be a great ally when it comes to digital marketing.

SEO is one of the areas that is already feeling the impact of Generative AI. This does not mean that it is replacing SEO (Search Engine Optimization) professionals, but it is bringing new tools, challenges and great potential for innovative strategies.

Furthermore, it also proves to be an important tool that directly influences the increase in productivity and the refinement of strategies.

However, it is important to understand how Generative AI works, what its advantages are and, above all, how it can be used to add to your SEO strategy. Good reading!

What is Generative AI and how does it work?

Generative AI is a branch of artificial intelligence that uses neural networks to create data representations, which can generate music, images, videos, texts and more.

It works through deep learning or deep learning. This involves training a neural USA phone number list  network on a set of data until it can generate new information and learn complex patterns.

Training usually involves the use of two neural networks: a generating network and a discriminating network. The generating network tries to create new data, while the discriminating network tries to distinguish between generated and real data.

For example, it is possible to train a Generative AI on several photos of cats, so that it can generate an image of a cat that never existed.

Thus, due to its ability to learn, it distinguishes itself from traditional, older AI, programmed for specific demands.