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and Instagram and the many features it offers are growing with it. I hope this post has given you some ideas on how to use Instagram Story Highlights to add a whole new dimension to how your business interacts with followers on Instagram. If you are looking for ways to grow your business, experimenting with the unique Story Highlight feature on Instagram is a great way to do so! To recap, here are nine ways to use your Instagram Highlights Showcase your products Promote events Show what you’ve been up to Interact with customers using interactive polls.

Answer your followers’ questions Feature product tutorials Highlight your customers testimonials wedding photo editing service  Share sales and discounts Start a series  Assuming you have that covered, you’ll want to attract new reviews in as many ways as possible. Here are a few tactics you can use: to ask for reviews by phone, email, and more Add a link with a call to action on your website Hand out physical “leave us a review” card Include review opportunities in customer satisfaction surveys Don’t forget to respond to reviews, since most people reading a review also see your response. It’s a chance to celebrate great reviews and rectify the less-than-flattering ones.



Network with complementary businesses Other businesses in your sphere need clients, too. You can help each other out by trading referrals. Let’s say you focus on content marketing, but one of your clients needs help running PPC campaigns. Offer the lead to a PPC agency you trust and ask that they return the favor sometime. LinkedIn is an amazing place to build your professional network. Message complementary businesses and let them know you’ll look out for them if they do the same. . Turn employees into ambassadors Each of your employees has a network and a sphere of influence.