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Exposure: Exposure is the basis of our clicks and conversions. Needless to say, this is also the indicator we focus on. Click volume and click rate (ctr): The click volume is closely related to our orders. Assuming that our product conversion rate is 10%, then 10 clicks to place an order, we need enough clicks to reach our target insertion order volume. Click-through rate: Click-through rate is one of the core indicators of our advertising.
The click-through rate of most products Phone Number List needs to be above four thousandths. If the click-through rate of our products cannot achieve this effect, it will be disqualified. Conversion rate: Conversion rate is our ultimate goal, that is, based on the above, we analyze category issues through rankings, increase our good influence by observing QA, as well as product exposure and optimize conversion rate operations, which are ultimately for Conversion rate service.
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Product status: This is also a point for manual recording to record whether our products are normally available for sale or out of stock (or the infringing links have been removed from the shelves), which further helps us analyze changes in product traffic and sales. In summary, when I use this form, I will first analyze the product's exposure and order comparison data to determine whether the product's traffic is in a normal state, or whether I am performing promotion operations (adding new ads, off-site promotion , influencer marketing) What is the change in overall traffic after that.
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