How long they have been on the market

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This is a type of long-term investment that allows you to: acquiring new customers, increased brand recognition, gaining the trust of recipients, increase in sales. However, chaotically undertaken SEO activities will not be enough. To achieve your goals, you need a strategy developed with your specific business in mind - a website that has its strengths as well as problems to solve. Moreover, not all ideas you see from your competitors will be beneficial for your website. An SEO strategy is necessary to systematize the work of SEO experts and gain greater transparency of business activities .

Thanks to the strategy, you can plan and optimize your SEO expenses and look at the results step by step with the plan document in front of you. We recommend reading: KPIs for SEO – how to check a website's SEO using key performance indicators? What does an SEOEmail Data  strategy consist of? As we have already mentioned, building an SEO strategy is a multi-stage process. Let us now briefly look at its individual parts. What does an SEO strategy consist of? How does competition work? Start by analyzing who you're actually competing with. Consider what makes top industry competitors rank high in search results.




What business model they have, what their website looks like, what products they have, what phrases they position for, what content they create, etc. Thanks to a thorough analysis of the competition , you will find out what you are missing and what areas you should focus on in your business. Initial website audit An SEO audit is the process of assessing a website for possible deficiencies, and then proposing and planning improvements to its visibility in search engines. A separate document contains all instructions regarding parameters that have a direct and indirect impact on positioning. The audit is an excellent introduction to subsequent SEO activities.