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Bait and Switch The most interesting version of cloaking has to do with prompting Googlebot to index a version of the page with more content. Once it's indexed, the server returns a 304 unmodified response , and then changes the entire content experience for the user. 5. Flash-based websites We know that Flash is not recommended according to  best practices; but some websites can't help it. So, instead of remaking the entire website in plain HTML, they create a content-rich web page and provide it to search engine crawlers and flash pages to visitors. 6. Java Script Replacement Here, JavaScript is used to display content to a user who does not have JavaScript enabled that matches textual information within a Flash or other media element.


Why should you not use cloaking? The main reason why we Phone Number List should not use cloaking is that Google penalizes this activity. Today's main search engine continues to update its algorithm frequently and, if we use these types of alternatives, sooner or later they will discover us and may permanently prohibit the website from being indexed. You will be surprised to know that Google put a well-known German car manufacturer on its “block list”: BMW ; for violating its guidelines in February 2006. Conclusion Bottom line, cloaking is still happening in the SERPs. It may even appear in featured snippets.





It's not something we're going to need for every website we work on, but identifying it is a good skill to have to have a tool belt ready in case something goes wrong in the SERPs. Do you want to learn more about strategies that should not be implemented? If so, we invite you to connect with our content that talks about Black Hat  . Safety pin!What is a claim in marketing and what characteristics does it have? We consider that there is a claim in marketing when we have a statement about a company, brand or product. There are many ways to structure the claim in marketing a product or service. Editor Rock Content Oct 28, 21 | 5 min read claim marketing An average user has a shorter attention span than a goldfish—although, to be fair, most goldfish don't have his makes marketing and sales strategies difficult .