Keywords in Google For this reason it is very important to analyze

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Transactional keywords : they are those where the user seeks to buy, so they usually position online stores with their catalogs, or service sales pages (for example, keywords like “buy a white t-shirt” or “hire an editor”). Navigational keywords : these are those where the user searches for a specific brand (for example, “Marketing and Web School”), so they will mainly position results from the official website. With this, I mean that if we do not have content that suits each type, we will have difficulty positioning for any of these keywords. For example, imagine that I want to position for “SEO consultant”, and everything that appears on Google in the first results are sales pages for consultants.


I, however, do not have any sales landing pages: just Czech Republic Phone Number List a guide on what SEO is. In this case, then, it will be impossible for me to position for that keyword, since I am seeing that what Google and the user want is not a guide, but a sales page. Or if, for example, they position blogs for a keyword, and I only have an online store with product catalogs, it will also be impossible for me to position for said keywords without a blog. One last example: if I want to position for “Community Manager course”, and they only position pages with free courses, I will have to make a similar landing page to be able to position as well.





Google before getting down to work: we must identify what it positions now, to check if we can gain a foothold, and how to improve what it positions now. Generate quality content Once the time comes to write content for a keyword, we have to understand what quality content means to Google . Fortunately, there is a very interesting resource that tells us how to create quality content . In this resource you will find a series of guidelines and questions with which you can self-evaluate if you are doing a good job with content . However, not everything has the same importance when judging the quality of the content, so I am going to summarize what I consider to be the most important factors to position your content on Google : Original content , which is not literally copied from other websites.