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So if your strategy leans more towards attracting a female audience, TikTok might just be the right platform for you. If you are comfortable creating video content TikTok is a video-based platform, so you have to be comfortable creating video content which is highly encouraged given that % prefer seeing videos from brands over other types of content. If you are comfortable sharing lighthearted brand content When asked in the .
GlobalWebIndex survey how they mainly use TikTok, most respondents answered People use other social media sites to find funny/entertaining content including Instagram, Pinterest, Reddit, Twitter, and Snapchat. But TikTok and Loan Phone Number List Reddit were the only apps where that use case ranked first. If you are looking to reach international markets TikTok is used in over different countries, and viral videos on the platform can reach worldwide.
So, if you are looking to reach audiences from all over the globe, TikTok might be a great tool to start with. OTHER STATISTICS TO CONSIDER -Studies show that TikTok users spend around minutes a month and minutes a day scrolling through videos on the app. Given that the maximum length of these videos is one minute, a LOT of content is consumed daily by these users, meaning that the likelihood of your brand showing up in users' feeds as they scroll is relatively high. -TikTok ranks as the second-biggest app in consumer spend and
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