Content On the other hand

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However, it is important not to overdo it in size. To do this right, think about the words that people naturally use to search. Semantic Ex: Discover everything about website optimizations Another way to get away from exact matching is to use synonyms for the keyword . In this way, anchor text adds semantic value and helps the search engine be more precise about the subject of the page. This is especially useful when the anchor text uses ambiguous terms. For example, the word "memory" can refer to different topics. But if the intention is to talk about computers, the use of the synonym "RAM" helps Google better understand its semantic field.


Generic Ex.: Discover everything about SEO: click here Expressions Phone Number List like "click here", "discover more", "learn more", etc. They are classified as generic anchor text. After all, they can be used with any type of link. The problem is that these terms do not add any semantic value to the anchor text and, therefore, should be avoided. Imagine, for example, if someone types "click here" into Google. Surely, that page in the example would not appear in the results. Brand Ex.: Discover everything about SEO in Rock Content It is the use of the brand name (of the website or blog) as anchor text.





This type is widely used in natural external references, so it is hardly considered spam. However, it does not offer much information to Google about the topic of the content. Brand with keyword Ex.: Discover everything about SEO in Rock Content On the other hand, the use of the brand, blog or website in the anchor text, together with the keyword, is more relevant information for the search engine and helps the brand to position itself as a reference for that term. URL Ex.: Discover everything about SEO at https:rockcontentesblogque-es-seo This type of anchor text uses the URL of the destination page itself.