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Hurry, the competition is already working on this!)1. Website with valuable contentThe main asset of any business that wants to position itself in the digital field is a website. But in the case of health professionals, in addition to being useful and optimized for search engines (SEO), it must have high-quality content , from reliable sources and that strictly complies with Google's EEAT guidelines . EAT, that is, knowledge, authority and reliability. Now, to better evaluate our results, the EAT gets an E experience.
The content also demonstrates that it has been produced with a certain Mailing Data Pro degree of expertise. Source Google2. Google My Business – Local SEOgoogle business profile hospital medica surDoctor's offices and clinics can create a medical services . It is a simple and free resource, as well as very effective in attracting new patients.proximity health services google3. Online advertisingInvest in Google ads campaigns , Facebook ads or Instagram ads .
This strategy amplifies the reach and knowledge of your brand to new audiences and audiences. In marketing to doctor's offices and specialty clinics, this is a very effective strategy.4. Personal and institutional brandTransforming your personal name or that of your clinic into a brand requires work and perseverance. Get it with good photos in publications to convey a professional image , participate in events, interviews and collaborate in the media to make your brand known and establish it as a reference.
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