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The biggest challenge for SEO professionals is keeping up with Google algorithm updates. This is because it is an important factor in keeping page indexing working.
Therefore, your page needs to follow the right guidelines according to what the algorithm requires to continue positioning itself on Google efficiently.
So, if you want your website to rank in the top positions of Google, gaining visibility and traffic, you need to understand how its algorithm works. Check out the following guide to find out what algorithm updates are, how they influence page rankings and tips for optimizing your SEO strategy and reaching the top positions. Good reading!
What is the Google algorithm?The biggest existing search engine has algorithms that become a real challenge for professionals who work with SEO. Every year, several experts try to uncover how it works and the secrets behind ranking its search pages.
How does Google define which site appears first? How to achieve better positions Italy Phone Number List in your results? Why are certain sites demoted?
After all, answers about the Google algorithm are the way to gain visibility in the SERP, the list of search results made by users on the Internet. Efficient SEO strategies follow the criteria defined by the algorithm.
These criteria are a true set of rules that determine which pages appear and in which position, classifying the results according to their relevance to the user's query.
Despite its entirety being a commercial secret, the Google algorithm has already demonstrated some factors that cannot be missing from the strategies of those who want to be relevant. Understand more below.
Why is it important to understand the Google algorithm?As you saw, the algorithm has a real “recipe” to generate results. This way, the SERP is personalized and organized to show relevant content for each user search around the world.
Google's algorithm seeks to generate the best experience for users, facilitating the search, prioritizing good results in the top positions and eliminating sites with low quality from the ranking.
Understanding the Google algorithm is essential for optimizing your SEO strategies, to appear in the highest search rankings, generate captivating content for your target audience and offer the best experience.
Additionally, Google algorithm updates frequently emerge. These algorithm changes may scare SEO professionals, but they serve to further improve results and introduce new ranking guidelines.
So, it is necessary to adjust strategies. If your website does not meet Google's criteria, it could be penalized, losing positions and not appearing to the users that matter – which harms your business results.
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