Use Keywords in Titles

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As part of your SEO strategy, every piece of content you create should have relevant keywords attached to it.

And, since Instagram’s search feature looks at copy for topics and interests, it becomes even more important to use primary and secondary keywords in your posts so that they can be found through hashtags and regular searches.

3. Use Instagram Alt-Text

Alt-text is an important step in on-page SEO to ensure that images are tunisia number data properly indexed and that visually impaired visitors can still get a description of the image to enjoy the content.

This feature has been added to Instagram and it’s just as important to fill it out.

Instagram will automatically fill in your Alt text if you don’t fill it out yourself, so you need to make sure you fill in the right description with keywords, phrases, or interests that match your photo.

Now you can rank higher and be found in voice searches.

4. Use Geo-Tags

Just like Google search, Instagram pulls search results from the nearest geographic location.

For example, if you search for “hairstylist” on Instagram, the search results will show both accounts you or your friends follow and nearby hairstylists.

To be found for searches like this, make sure your posts use geotags to narrow down your location.

The more specific, the better.

5. Use Videos

Instagram isn’t just about static image content – ​​a large portion of the social network is video content.

Instagram Stories, scrolling, means they can get more clicks and views than static posts.

Videos, especially short ones, are also more likely to be shared and bring you more followers. Instagram is really investing in these videos.

6. Account Linking

Linking all your active social accounts is a great way to boost the authority and authenticity of your page.