Now that your reviews feed is up and running

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When a recent college graduate tries on an outfit and clearly sees the confidence boost it will give her to thrive at her upcoming interviews, that’s a powerful moment—probably powerful enough to convince her to make the purchase.By allowing you to include user-generated images—photos taken by your customers—alongside your Shopping reviews, Google is essentially giving you the tools to enjoy that advantage long held by your brick-and-mortar competitors.

With customer photos, you can give Shopping users windows to the future—snapshots of Egypt Phone Number List what it’s like to use or wear your one-of-a-kind products.Google Shopping review with image exampleAnother example of a user-generated image in a Shopping review. Via Google.Here’s how you can get it on the action.Shopping advertisers are eligible for a Google-owned program called Product Ratings.





If you’re a participant, a star rating on a scale from one to five—based on aggregated review data compiled from multiple sources across the web—will appear in Shopping ads for the products you sell. Participating in the Product Ratings program—you can sign up here—is required for anyone who wants to sway review-conscious prospects with user-generated images.Google Shopping product review data feed exampleOnce you’re signed up and onboarded, you can create a product reviews feed and upload it to Google Shopping through your Merchant Center account. Note that you must have a minimum of 50 customer reviews that meet Google’s quality requirements.