Many moons ago, he worked at WordStream

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But while it isn’t required for you to extend the same courtesy to prospects in the US, doing so would go a long way to assuage the privacy-related concerns of your potential customers (and help your business avoid a month like Facebook just had). The Ultimate Guide to the GDPR for Advertisers If you want even more tips on… What the GDPR is How Google Ads will be impacted by the GDPR How Facebook will be impacted by the GDPR How to acquire consent from paid traffic Allen Finn MEET THE AUTHOR Allen Finn Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency.

where he reigned as fantasy football champion for some time. See other Benin WhatsApp Number posts by Allen Finn There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time. retail marketing strategy In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn challenging. Retailers are often fighting for attention to get prospects to hit the “buy” button or come to their brick and mortar storefront and swipe their cards.

And with such a big shift to ecommerce dominating the retail space, those who are managing storefronts may be suffering. According to Big Commerce, 51% of Americans prefer to shop online, and almost everyone – 96% – has made an online purchase in their life (not surprising to me!). So if you are retailer with a store presence, how can you get shoppers to come by? The old strategies of simply having a good location or putting up flyers or ads in your local newspaper aren’t going to cut it anymore.