Analyze target group, competition product

rigite2542@artg

Features When looking for the USPs of your product or service, it is best to first ask yourself the following questions: Who is the target group of your company/your product? What benefits does your product offer your customers? What makes your brand/product unique ? Find unique selling points 2. Brainstorming: Develop USPs As soon as you have gathered your insights about the special properties of your product, the wants and needs of the target group and your competitors, it's time to brainstorm. Together with your team, you will consider which unique selling points can be filtered from these findings.

If you first have a very long list, then critically examine the individual points: Are these really unique Special Data and meaningful features? Can some things perhaps be summarized? USP requirements Basically, it is important to keep in mind which requirements a USP should meet. According to bwl-wissen.net , the requirements for a unique selling point are that it defensible (against the competition), target group-oriented (oriented towards the target group and their needs) and economical (does not produce too high costs) is. 3. Formulate unique selling points for the website Finally, the unique selling points should be formulated in such a way that they are understandable and catchy. For the website header or the product pages, it is important to use wording that is as short as possible but at the same time succinct.



There is space for longer explanations in texts for the home page , about us page, etc. - but they should not be excessive, but should be understandable, convincing and comprehensible. Three tips for convincingly formulated unique selling points: Tip 1: Formulate the USPs from your customers' perspective by addressing their needs (“safe protection against sweat stains”, “tried and tested formula”, “innovative materials for greater wearing comfort”, ...). Tip 2: Formulate the USPs not only in long form, but also as concise bullet points that have space in the header, for example (“10-year guarantee”, “ordered today, delivered tomorrow”, “environmentally friendly production.