Not measuring the results and testing

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Use unattractive visuals Even in B2B, visuals are important. Strong images that catch the eye, powerful videos or GIFs... You are spoiled for choice to attract the attention of your target on LinkedIn . A fortiori, visuals have a concrete impact on the engagement rate. Impactful images and videos, like bright colors, stand out better on the LinkedIn feed and are therefore more likely to encourage people to stop and click.

In order to distinguish yourself Chinese Malaysia Phone Number List and maintain your brand image, also consider adapting them to your graphic charter. 5 – of your sponsored posts As part of advertising campaigns on social networks, testing is essential to better understand your target and improve your strategy. LinkedIn offers you just this functionality. We therefore advise you to create at least two advertisements per campaign (or more if this seems relevant to you) and to modify a few key elements such as the title or the image for example.



Don't make more than one change per ad. This way, you can compare the results of these and see what works best in terms of engagement. Proceed step by step and carry out a second test a month later with another variation. This way, you will have, at the end of your campaign, a more precise view of what really works with your audience. You can then adjust the following and become more efficient over time.