Do a thorough keyword search

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Set SEO goals Before launching into strategy, start by planning your approach and developing a list of SEO objectives. These can guide you as you progress. Determine what you want to achieve and identify specific goals that will help you achieve it. Constantly carry out market research, including in that search understanding what your competition is doing. Additionally, try to know what the needs of your target audience are by creating a buyer persona . For example, if you know that millennials are particularly interested in FinTechs (which they are), identify why that is and create a buyer persona based on what you find. Many Millennials tend to distrust traditional financial institutions and want fast, instant services that they can turn to with very little effort. 2.

Do a thorough keyword search One of the most important Loan Phone Number List SEO tactics for FinTechs is to put a lot of effort into keyword research . It is essential to perform this step correctly. It will only be useful to you if you know how to interpret the intention of those who are making queries in the search engine. What are they looking for and how do they ask it? This type of information can guide you toward long-tail keywords , which are typed most frequently in searches. While FinTechs are already a competitive field, when it comes to search and digital positioning , you will also be competing with financial advisory blogs and websites. Therefore, in addition to FinTechs-specific keywords, define some common finance keywords and determine the best way to incorporate them into your SEO strategy.



ADVERTISEMENT For example, some common finance keywords used in the industry include: mortgage rate; Loan application; promissory note template; stock profit calculator; tax bracket and credit score; among other. Just make sure to always avoid using excessive keywords in the same text, since the search engine will detect that your content was not written in a natural way for the user, which will reduce your effectiveness in SEO. 3. Generate good quality content FinTech customers are unique because they know what they are looking for, at least in a general sense. Your content should reflect that. Invest in a team with good writers, editors and Content Marketing strategists .