|
5. Improve internal linking Internal links are like the roadways throughout a city — they help people (and Google) explore your site. No matter the site size, do-it-yourself search engine optimization should include internal linking. When you invest the time in internal linking, you help your content, which can lead to higher rankings in search engine results pages (SERPs). Internal backlink example for DIY SEO Some additional benefits of internal links include: Improving time on site by providing users with other relevant information to explore.
Helping users continue their buyer journey by sharing Chinese Australia Phone Number List timely information Offering search engine crawlers a direct route to content deeper in your site architecture Passing authority from one URL to another, which can contribute to higher rankings You can get started with internal linking by following these best practices: Use descriptive anchor text, like “greenhouse tips” for linking to a URL about greenhouse tips Ensure every URL has three to five internal backlinks Use the navigation and footer to link to URLs targeting competitive keywords When you audit your site’s SEO (see step two in this DIY SEO guide), you can use Screaming Frog to view the following:

Number of internal backlinks Internal backlink anchor text Internal backlink location, like the footer or navigation And more Screaming Frog internal backlink view If you’d like to learn more about how to do internal linking yourself, check out these resources: How to Do an Internal Linking Audit What Is Internal Link Building? Why Is Internal Linking Important? ? 6. How to Measure SEO’s ROI How to Calculate and Improve Your Website’s ROI Marketing Automation for Small Businesses [Guide] 8.
|
|