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Which consists in separating customer groups based on demographic factors (age, sex, income, marital status), geographical (location, culture, climate), psychographic (lifestyle, views, beliefs) or behavioral (how they make purchasing decisions). Some companies use mass marketing,that is, they direct their activities to all people, but this is only possible with products that are commonly needed and known. Therefore, separating the target groups are the elements of the marketing strategy from which the strategy design should be started.

Knowing who you will direct your actions to, you can set the goals and tasks of your strategy in the next step. Goals and tasks The next elements of the marketing strategy are goals and tasks. Remember the SMART principle, which says that goals should be philippines photo editor specific, measurable, achievable, realistic and time-bound. Using this analysis, we can be sure that our goals have been properly defined. Their development is particularly important, because they determine the direction of our activities.



Examples of goals include: increasing sales by x%, increasing profits by x%, entering new markets or introducing new products. We recommend Marketing goals determined by the SMART method SWOT analysis You already have your goals set – what next elements of your marketing strategy should you set? SWOT analysis, your strengths, weaknesses as well as opportunities and threats in the environment. It helps to determine your current position and set development prospects. Diagnose your strengths.